Home' FLEXO iQ : September 2015 Contents 18 FLEXO iQ 2015 | ISSUE 3
INTERNET OF THINGS
Just about every device these days connects to the Internet. Indus-
tries everywhere are working to optimize the invaluable potential of
this Internet of Things (IoT). Transmitting and receiving data in an
unending, uninterrupted flow of information exchange creates a vast
amount of potential, especially in the print industry.
The devices that already represent the IoT are in a constant state
of development, allowing a multifunctional, cross platform, cross
device data exchange that developers are trying to take advantage of.
Transparency, instant communication, workflow reporting, invento-
ry information and on the spot training are just some of the benefits
the IoT offers.
The print industry is not insulated from this, and digital printers
are poised to leap ahead of conventional analog machines because
of their technology. Orders can be adjusted, altered or cancelled in
real time with the use of an app, from anywhere. Because of their
highly customizable and short run capabilities, customers could
be offered services to place label and packaging orders from their
devices, while printers will be able to monitor press status, energy
use, maintenance needs and troubleshoot issues with less downtime
or even human intervention.
This will prove an invaluable resource to brand owners, allowing them
to predict, track and monitor labels and packaging better than ever.
SMART LABELS & RFID
Going way beyond QR codes, packaging that can interact with the
product inside or the consumer outside is becoming increasingly
popular and in demand. As apps are developed, revised, and new SMS
campaigns are developed and launched, brands will seek to showcase
their latest high tech promotions on their packaging, meaning static
labels will become less practical.
Similar to the concept of smart ink—made with nanotechnology—
smart labels are on the rise. Using RFID (radio frequency identifica-
tion) technology, smart labels are currently becoming more common
in the commerce sectors of industry. The logistics industry especially
is utilizing this technology for things like precise inventory control
and location, shipping/receiving and bar code scanning.
Smart labels, while relatively new to the market, are already changing
the face of label printing and packaging, allowing brands to create
custom labels and packages that interact with customers in a variety of
ways. From being able to communicate about location, identify expira-
tion, instant downloads for instructions or manuals for large products,
and even programmable labels that interact with customers on a per-
sonal level, innovations like this will revolutionize the print world.
For now, these labels are restricted to short runs, but not for long. Pro-
grammable, updateable labels that can interact with both the contents
inside and the world outside are nearly here. Motivated by a consumer
marketplace that is overwhelmingly tech savvy and constantly evolv-
ing, digital supports this short run printing style very well.
We no longer live in a “one size fits all” society, and this mentality
simply doesn’t have the capability to meet the ever evolving demands
of millennial consumers.
Market research suggests that by 2020, three out of every four presses
installed will be digital systems. The IoT and Big Data will continue
to be examined for marketing purposes, while smart labels embed-
ded with RFID technology will change the definition of what “label”
means. As social media marketing evolves further, allowing brands to
connect with each and every individual “client,” demand for short run,
highly customizable labels will continue increasing.
These ever evolving innovations in technology not only benefit and
enhance the modern consumer’s lifestyle, but they have forever
changed the face of every industry on the planet. Print is no excep-
tion; indeed, some predict that books, magazines and other printed
resources will eventually disappear in this digital revolution. While
this may be too bold of a claim, there is no doubt that digital printing
will adapt to evolving technology—not the other way around. n
About the Author: In responding to the market trends discussed here,
Colordyne Technologies is leading the charge with high speed digital color
print solutions serving brand owners, private label manufacturers and la-
bel converting markets. What sets Colordyne apart from its competition is
the application of deep market knowledge used to develop and implement
flexible solutions that empower customers to save time and money in their
operations, or even bring their own label manufacturing in house.
Colordyne specializes in affordable, high resolution industrial,
commercial and production class label and tag, color on demand inkjet
printers for a wide range of applications and industries. Delivering the
resolution and performance brand owners and converters alike are look-
ing for, Colordyne printers are powered by Memjet technologies, which
bring productivity, profitability and innovation to the industry. Learn
more at www.colordynetech.com.
The Colordyne 3600 Series Laser Pro is a modular, full featured process
color digital label and tag production press. Housing a precision web
handling system and LaserSharp laser cutting technology integrated with a
Memjet print engine, label and tag production has never been more flexible,
cost efficient and customizable.
Links Archive June 2015 December 2015 Navigation Previous Page Next Page