Home' FLEXO iQ : December 2015 Contents 2 FLEXO iQ 2015 | ISSUE 4
Inmy early 20s, I had a blog. I used it as a dumping ground for
the thoughts in my head and things I came across. I posted
songs I liked. I regurgitated inspirational quotes I found on other
websites. I wrote thousands of words about Lost—What was the
smoke monster? Where was the island? When was the island?
(Unsurprisingly, not a single of my theories panned out.)
And then one day, I unceremoniously deleted the entire blog. A
few clicks and—poof !—it was gone, a pile of 1s and 0s left in its
wake, like so much digital ash.
A year or two later, I restarted the blog, with a renewed sense of purpose. Less than two
months later, I deleted it again. And then I think I started it again, and either I deleted it or just
left it there, with a couple of posts all from the same day. I can’t really remember.
It was so easy to start, and stop, and start and stop. All I needed was to be in a certain mood
and, 10 minutes and a $10 charge from GoDaddy later, I was up and running. And when I got
tired or bored, I gave up and shut it down.
There was a decidedly different approach taken more than a year ago, when myself, Bob Moran
and the rest of the names on the FLEXO iQ masthead got together to begin the brainstorm-
ing and decision making that led toward Sustainable FLEXO’s pivot and expansion into new
territory. Yes, we bought a domain name for $9.99, but unlike my blog, there was quite a bit of
thought that went into iQ’s title, the roadmap of coverage for the year, how to treat things like
rival print processes, and so on. Lots of conversations that led to lots of decisions which, in
retrospect, seem obvious now—and that’s probably a sign we chose correctly.
Year one of FLEXO iQ was challenging, to say the least. It required a lot of explaining this new
idea for a publication to people, a lot of cold calling, a lot of sentences that started with, “It’s
going to be...” Unlike FLEXO, we didn’t have 40 years of back issues to point to as examples.
The market segments we wanted to involve with iQ didn’t necessarily have a working relation-
ship with us. And my preferred course of action—to lose interest, give up and do something
else—didn’t go over too well at those brainstorming sessions.
The hard work has been worth it: Including this issue, we published well over 100 pages of iQ
in 2015, much of it covering topics previously ignored, from authors without any prior bylines
in our magazines. It’s brought in first time advertisers who have gone on to participate in FTA’s
endeavors in other ways. It has filled in some holes and strengthened the FLEXO brand.
And that is the principal difference: The first year of FLEXO iQ has been meaningful and
rewarding. Working on and creating something others find valuable and useful is encourag-
ing. It makes the difficult work slightly less so. Deep down, early 20s Brad knew his screeds
on whether everybody on Lost was already dead were being fired into the empty abyss of the
Internet, along with angry tweets about messed up Starbucks orders and other such garbage.
With no sense of purpose, it was easy to throw in the towel.
With each issue, iQ gains a little more traction and pops up on a few more radars. One page at
a time, we’re working to build something vital and impactful, and one year in, we’re well on our
way to doing just that.
Here’s to the next 39 years!
the year, we
recap everything the new Internet
quarterly covered. That includes digital
printing’s growth, its use cases and
how it plays nice with flexography. It
includes thoughts on sustainability from
several FTA members who have made
the environment a primary cause. And
it includes the various categories of
supplemental machinery we’ve shone a
spotlight on this year.
Looking forward, this issue offers some
forecasts for what to expect in 2016.
Chief among them, drupa, the now
triennial event that collects seemingly
every package printing entity on the
planet under one Düsseldorf roof.
With one year under our belts, FLEXO iQ
is just getting started. See you in 2016!
Cover photo courtesy of Schober USA
FTA HEADQUARTERS & FLEXO
3920 Veterans Memorial Hwy Ste 9
Bohemia NY 11716-1074
Mark Cisternino, ext. 25
Robert Moran, ext. 17
Brad Pareso, ext. 31
DIRECTOR OF MEMBERSHIP &
Jay Kaible, ext. 20
CREATIVE SERVICES MANAGER
VIEW THIS ISSUE ONLINE NOW AT
DECEMBER 2015, VOLUME 1, NO. 4
The Deal on Dies
» Packaging’s 2016 Forecast
» Recycling Trends
» Year in Review
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